In March popular actress Miyazaki Aoi (24) became the image character for the apparel maker "earth music&ecology" and created yet another huge hype about her cute and bubbly personality. Now it's time to promote the summer fashion and so they are back with two new commercials that end up not being "new" at all.
Their spring commercials and her (intentional?) off-key singing sure were cute to watch, but nobody expected it to become such a big topic among netizens, tabloids and simple viewers alike. Visits on the official site of "earth music&ecology" increased to over 400%, incoming orders to over 200% and the actual turnover to almost 150%.
Now they are about to release the summer commercials and of course they are going to stick with Miyazaki as their image character. The structure of the new commercials will be identical to the spring commercials. This time she is going to sing "1001 Violins" (The Blue Hearts) while riding a bicycle and while spinning around a bat until she becomes dizzy. Sounds dull, but simplicity already proved to be the key to success.
The new commercials will be released tomorrow and I will update this post once they are out, but for now you can already watch the making that has already been out for a couple of days:
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Written by: KawaiiJoyuu
Sources: news24, Sanspo
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Update:
Updated with the actual new commercials.