Highlight of the week: Not that many funny snapshots this week, so I'll go with the always amazing Naka Riisa in "Nihonjin no Shiranai Nihongo"
Matsuyuki, Aibu, Koide and more in new Fuji TV drama
On August - 26 - 2010
Fuji TV is going to introduce a new drama time slot on Sundays at 9pm with the start of this year's fall season and today they've announced who are going to be the pioneers for that time slot.
The drama is called "Perfect Report" and features actress Matsuyuki Yasuko (37) in the leading role as a top class reporter working for a TV station. Her name is Souzan and she might be one of the best reporters out there, but she's such a stubborn woman that she has to face a lot of other problems in her life. About the drama Matsuyuki said, "I'd like to make a drama that is going to refresh your energy for the next day," and added, "It's a real honor to have the first starring role in the new time slot."
Koide Keisuke (26) and Aibu Saki (25) will co-star alongside Matsuyuki. Koide will play a former politics reporter who is now the right arm of Souzan. "I'm very happy to be a part of the newly created drama time slot. I will work hard to the best of my abilities," he said. Aibu will play a former weathergirl who ended up having to work under Souzan due to some huge debacle she caused in the past. "It will be very exciting for me, because it's been over 1 year since I've last acted in a drama serial," she expressed her anticipation.
Others like Kohinata Fumiyo (56) and Kaname Jun (29) will complete the cast.
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Written by: KawaiiJoyuu
Sources: Sanspo
Please link back when posting those news anywhere else.
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Prime Time Report (8/16~8/22)
On August - 24 - 2010
Highlight of the week: Takanishi Rin in comedy sci-fi drama "Uchu Inu Sakusen"
Followed by Sasaki Nozomi acting as a moody maid, doing sumo poses and playing Wii in "Dohyo Girl!"
[Click here to check out the rest of Sasaki's screencaps and the ratings of last week!]
Prime Time Report (8/9~8/15)
On August - 18 - 2010
Highlight of the week: Sasaki Nozomi and Aibu Saki on "GuruGuru NinetyNine"
What's all the praying for?
[You can find out the reason and last week's ratings by clicking here!]
(goo) With whom would you like to go to a southern island?
On July - 15 - 2010
It's been quite a while since goo published a ranking related to actresses. In a recent poll they asked their members about female and male celebrities with whom they'd like to travel to a southern island.
The transparent sea and endless white beaches. What if you could go to such a wonderful southern island together with a celebrity of your choice? Both men and women have probably already dreamed about enjoying your holidays at the beach together with your beautiful woman or good-looking man at least once.
Let's find out which celebrities are currently on the top of the wish lists.
| Female Celebrities Top 20: | |
| 01 – Aragaki Yui 02 – Ayase Haruka 03 – Ueto Aya 04 – Nakagawa Shoko 05 – Miyazaki Aoi 06 – Nagasawa Masami 07 – Toda Erika 08 – Kitagawa Keiko 09 – Aibu Saki 10 – Sasaki Nozomi |
11 – Kato Rosa 12 – Akina Minami 13 – Horikita Maki 14 – Ishihara Satomi 15 – Eikura Nana 15 – Inoue Mao 17 – Suzanne 17 – Ichikawa Yui 19 – Kuroki Meisa 19 – Yoshitaka Yuriko |
| Male Celebrities Top 20: | |
| 01 – Ikuta Toma 02 – Ichihara Hayato 03 – Yamashita Tomohisa 04 – Matsuyama Kenichi 05 – Miura Haruma 06 – Wentz Eiji 07 – Sato Takeru 08 – Koike Teppei 09 – Okada Masaki 10 – Matsuda Shota |
11 – Hayami Mokomichi 12 – Yamamoto Yusuke 13 – JOY 14 – Mizobata Junpei 15 – Hiraoka Yuuta 16 – Nishikido Ryo 17 – Shirota Yuu 18 – Kamenashi Kazuya 19 – Tegoshi Yuuya 20 – Seto Koji |
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Written by: KawaiiJoyuu
Sources: goo
Please link back when posting those news anywhere else.
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Who do clients want in their commercials and who not?
On May - 12 - 2010
As every year, the weekly magazine "FRIDAY" published the results of the "Talents clients want to/don't want to use in their commercials" ranking. They always ask over 200 advertising companies responsible for dozens of clients and their ads on TV, newspapers, radio, magazines and more.
Let's start with the positive ranking first.
Which female celebrities are currently in high demand for commercials (CM)?
|
Rank |
Name |
Estimated Fee per CM |
Main Contract |
| 01 02 03 04 05 06 07 08 09 10 |
Asada Mao Ayase Haruka Miyazaki Aoi Aoi Yuu Sasaki Nozomi Nakama Yukie Horikita Maki Aibu Saki Dan Rei Miyazato Ai |
870,000 USD 540,000 USD 540,000 USD 380,000 USD 270,000 USD 650,000 USD 380,000 USD 430,000 USD 270,000 USD 540,000 USD |
Morinaga KFC Aflac JRA Lotte Sapporo Beer Fujifilm NTT Communications Suntory Mitsubishi |
Asada Mao obviously is a very popular girl right now and the Olympics in Vancouver increased her market value even more. The rest of the list gets dominated by popular actresses, but surprisingly some sure bets such as Ueto Aya or Aragaki Yui didn't make it on the list this time. Not even Yoshinaga Sayuri with an estimated fee of over 1,000,000 USD per CM made it on the list. There are several reasons and in the case of Ueto one marketing expert explained, "She simply is in too many commercials."
He's right. Ueto usually has 14 or more contracts running at the same time and it's difficult for companies to market her as their image character anymore. People are supposed to associate her face with their company, but that's almost impossible with her by now. Only Softbank can be sure that people know her as the daughter of the dog-father in the "White Family" commercials.
Gakky has a similar problem thanks to her new contract with Tokyo Metro. Her posters are everywhere in stations in and around Tokyo. Other companies have their difficulties making her known as their image character with such a dominating presence in everyones daily life. Yoshinaga might be perfect for commercials, why else would she have such a high guaranteed fee, but most companies don't want to and can't afford that much money for a single person anymore.
Another interesting ranking would be the new "Television Talent Image Ranking" the people at Video Research Ltd. (responsible for TV ratings etc) published this March. DREAMS COME TRUE (especially Yoshida Miwa) is very popular among viewers, but surprisingly not many clients want to use them in their commercials. There are many talents in this ranking that didn't make it in the ranking above. Why? Is the image not so important after all?
Television Talent Image Ranking (Female Celebrities)
01 – DREAMS COME TRUE
02 – Asada Mao
03 – Becky
04 – Amami Yuuki
05 – Yoshinaga Sayuri
06 – Ueto Aya
07 – Kanno Miho
08 – Ayase Haruka
09 – Matsushima Nanako
10 – Kuroki Hitomi
Further FRIDAY talked about 2 noteworthy young talents that didn't yet make it on the list. Those would be the very popular child talent Fukuhara Haruka (better known as Mine-chan, you should have already noticed her name in the random web polls) and the popular voice actress Hirano Aya.
Right now Fukuhara only stars in a local commercial that is about saving the forest, but she also already appeared in commercials of major toy makers. With her huge following (among the male audience) she should be able to appear in many more commercials from now, and not just toy commercials. Hirano has a huge following as well, but unfortunately she still isn't able to market products that aren't targeted towards "otakus" somehow. Her main deals are with Nintendo for "Pokémon" and "Haruhi Wii" commercials. However, many people expect that it shouldn't take long and she will eventually start to appeal to female high-school students with her character and appearance.
Now it's time to look at the talents companies rather not want to use in their commercials.
|
Rank |
Name |
Estimated Fee per CM |
Main Contract |
| 01 02 03 04 05 06 07 08 09 10 |
Sakai Noriko Sawajiri Erika Fujiwara Norika Hisamoto Masami Kanda Uno Ueno Juri Hirosue Ryoko ICONIQ Tsuchiya Anna Kinoshita Yukina |
000,000 USD 320,000 USD 320,000 USD 220,000 USD 220,000 USD 320,000 USD 430,000 USD 160,000 USD 220,000 USD 220,000 USD |
lost all contracts Takano Yuri Beauty Clinic Gekkeikan S Foods Everlife Daiwa House Kowa Shiseido KDDI Meiji Seika |
Sakai Noriko's situation doesn't have to be explained anymore.
Several talents also damaged their image with a divorce like Sawajiri Erika (though she has a couple more reasons for her bad image), Manabe Kaori, Ogura Yuko and more. Hirosue Ryoko falls into the same category, but she's currently trying to recover her pure image thanks to deals with Coca Cola Japan and so on.
Tsuchiya and Kinoshita have their unique, wild, "yankee" images, but that also makes it difficult for companies to use them in commercials with soft and gentle themes. ICONIQ got pushed a lot recently, but unfortunately there are a lot of haters and her image quickly got damaged with all kind of rumors (with plastic surgery being the most talked about). Not many companies want to use her for their big brands, because there have already been a couple of customer complaints and boycotts for products she advertised.
The biggest surprise should be the unpopularity of Ueno Juri. She barely gets to appear in commercials or ends up appearing together with other talents like her "MAQuillAGE" commercials last year. She doesn't get a lot of solo deals with major companies despite her popularity with the "Nodame" series and her upcoming taiga dorama on NHK. A reporter tries to explain the reason behind her bad image. "Several tabloids already mentioned this a while ago, but Ueno has a really bad reputation among companies. She once got into a dispute with a major telecommunications company. They wanted to get her as their image character, but during the business meeting to arrange the contract she had such a cheeky attitude that they decided to terminate the tentative contract and pull back their commercial offer. Later she had the same attitude during another meeting with another company. The result is that now companies hesitate a lot before making her an offer anymore."
Reputation seems to be more important than image in the commercial world.
—
Written by: KawaiiJoyuu
Sources: Infoseek Woman
Please link back when posting those news anywhere else.
Magazine Scans – May 2010 (1)
On May - 10 - 2010
Now with download links instead of whole galleries.
You can either download the whole package or each girl separately!
# Complete package at the bottom
| - A |
|
Adachi Rika [Download] |
|
Aibu Saki [Download] |
|
Aizawa Rina [Download] |
|
Arai Moe [Download] |
|
Asakura Aki [only 3 images] |
|
Atsuko Maeda [Download] |
| - B |
|
BOMB Various [---]
|
| - F |
|
Fujiwara Reiko [only 4 images] |
| - H |
|
Higa Manami [only 3 images] |
|
Horikita Maki [Download] |
| - I |
|
Ishihara Satomi [Download] |
| - K |
|
Kanjiya Shihori [only 3 images] |
|
Karina [Download] |
|
Kawaguchi Haruna [only 4 images] |
|
Kawashima Umika [Download] |
|
Kitano Kie [Download] |
|
Koike Rina [Download] |
| - M |
|
Murakami Yuri [Download] |
| - N |
|
Naka Riisa [only 4 images] |
| - S |
|
Sagara Itsuki [only 4 images] |
|
Sakuraba Nanami [Download] |
|
Sasaki Nozomi [Download] |
|
Sawayama Rina [Download] |
|
Shiraishi Miho [Download] |
| - T |
|
Toda Erika [Download] |
| - U |
|
Ueto Aya [Download] |
|
UTB Various [---] |
| - Y |
|
Yamamoto Hikaru [Download] |
|
Yuuka [Download] |
|
Complete Download: |
Not my scans!
Most Influential Idols of 2010
On May - 5 - 2010
Gravure/tabloid magazine "ENTAME" released a list of the Top150 "Most Influential Idols of 2010" in their newest issue. It's based on already achieved results and predictions for the upcoming year. Toda Erika made it on the first place thanks to the great popularity of the "Liar Game" movie and the "Code Blue 2" fame. There should be plenty more to come this year for her, including various kind of new commercial deals.
The Top 20 is as follows:
01 – Toda Erika
02 – Horikita Maki
03 – Asada Mao
04 – Sasaki Nozomi
05 – Maeda Atsuko
06 – Aragaki Yui
07 – Ueto Aya
08 – Ayase Haruka
09 – Aibu Saki
10 – Kitagawa Keiko
11 – Yuuki Maomi
12 – Hirano Aya
13 – Kaito Aiko
14 – Kawashima Umika
15 – Nagasawa Masami
16 – Shinoda Mariko
17 – Karina
18 – Minami Akina
19 – Miyazaki Aoi
20 – Ueno Juri
The whole Top150 (untranslated):
